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<rss version="2.0"><channel><description>We’re Matt and April  of IODA Marketing Services.  We talk all day long about stuff.  This kind of stuff.  Which we think is really interesting and have a lot of thoughts about.

</description><title>Ball of Sounds</title><generator>Tumblr (3.0; @ballofsounds)</generator><link>http://ballofsounds.tumblr.com/</link><item><title>"However, he did confirm that Rhapsody will add a feature that lets blogs and other sites embed full..."</title><description>“However, he did confirm that Rhapsody will add a feature that lets blogs and other sites embed full songs from Rhapsody, similar to imeem’s offering. As long as a particular user hasn’t reached the 25-song limit, they’ll be able to listen to the song in full via Rhapsody 25, whereas some of imeem’s songs are only embeddable in 30-second samples.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://blog.wired.com/music/2008/06/rhapsody-to-sel.html" target="_blank"&gt;Rhapsody To Sell MP3s via Web, iLike, MTV and Yahoo | Listening Post from Wired.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Interesting!&lt;/p&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/40447619</link><guid>http://ballofsounds.tumblr.com/post/40447619</guid><pubDate>Mon, 30 Jun 2008 11:34:37 -0700</pubDate></item><item><title>"JEFF LEEDS: I think that sort of transparency, where we’re all declaring our positions publicly, is..."</title><description>“JEFF LEEDS: I think that sort of transparency, where we’re all declaring our positions publicly, is here to stay. In music it means that all these little tribes and congregations of fans can mobilize in really powerful ways. And that in turn is contributing so much to the changes you see in the relationship between the artists and the machinery, the industry underneath and around them. It’s a crucial space to watch. I always think of music as Patient Zero in all the disorder that is changing everything in entertainment and media, including, by the way, newspapers. It’s worth paying close attention.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.newyorker.com/online/blogs/sashafrerejones/2008/06/dept-of-smaller.html" target="_blank"&gt;Sasha Frere-Jones&lt;/a&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/38797948</link><guid>http://ballofsounds.tumblr.com/post/38797948</guid><pubDate>Tue, 17 Jun 2008 13:39:13 -0700</pubDate></item><item><title>Engage your fans across the web from one place. ArtistData...</title><description>&lt;img src="http://7.media.tumblr.com/UbErLkwZKa2a6zk4psCUw6N7_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;i&gt;Engage your fans across the web from one place. ArtistData empowers musicians and music organizations to extend their reach and do less data entry.&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;via &lt;a href="https://www.artistdata.com/us/" target="_blank"&gt;ArtistData&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;They make tour date entry, a breezey. And &lt;a href="https://www.artistdata.com/us/blog//articles/25/1/Vote-for-future-ArtistData-features/Page1.html" target="_blank"&gt;go vote&lt;/a&gt; for what sites they should hook up next.&lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/37884888</link><guid>http://ballofsounds.tumblr.com/post/37884888</guid><pubDate>Tue, 10 Jun 2008 09:53:44 -0700</pubDate></item><item><title>"When we approached the major record label decision makers in order to obtain licenses for some of..."</title><description>“When we approached the major record label decision makers in order to obtain licenses for some of the music in their catalogs we have routinely faced demands for very large cash advances and fixed per-stream minimum payments, pressure to give them ‘free’ company equity, and requirements of utterly bizarre usage restrictions. It seems that the industry’s major stakeholders still prefer this turf to remain unlicensed rather than to allow real-life, workable and market-based solutions to emerge by working with new companies such as Sonific. This is not the way forward.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://sonific.com/home/offline" target="_blank"&gt;&lt;b&gt;Gerd Leonhard&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://sonific.com/home/offline" target="_blank"&gt;&lt;b&gt;&lt;/b&gt;Welcome to Sonific&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Sonific.com goes offline on May 1, 2008  &lt;/p&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/32651973</link><guid>http://ballofsounds.tumblr.com/post/32651973</guid><pubDate>Wed, 23 Apr 2008 10:48:44 -0700</pubDate></item><item><title>"Here, it’s simple: You can contact just about anyone you want. The only rule is you need to..."</title><description>“Here, it’s simple: You can contact just about anyone you want. The only rule is you need to contact them personally, with respect, and do it months before you need their help! Contact them about them, not about you. Engage. Contribute. Question. Pay attention. Read. Interact.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://sethgodin.typepad.com/seths_blog/2008/04/catchers-and-th.html" target="_blank"&gt;Seth’s Blog: Catchers and throwers&lt;/a&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/31645382</link><guid>http://ballofsounds.tumblr.com/post/31645382</guid><pubDate>Sun, 13 Apr 2008 09:48:47 -0700</pubDate></item><item><title>Six Awesome Ways To Learn About Music (While Listening To It)</title><description>&lt;a href="http://mashable.com/2008/04/10/learn-about-music/"&gt;Six Awesome Ways To Learn About Music (While Listening To It)&lt;/a&gt;</description><link>http://ballofsounds.tumblr.com/post/31512453</link><guid>http://ballofsounds.tumblr.com/post/31512453</guid><pubDate>Fri, 11 Apr 2008 16:37:06 -0700</pubDate></item><item><title>At EMI, could digital music kill the 'record' promo? | Tech news blog - CNET News.com</title><description>&lt;a href="http://www.news.com/8301-10784_3-9915837-7.html?tag=tb"&gt;At EMI, could digital music kill the 'record' promo? | Tech news blog - CNET News.com&lt;/a&gt;: &lt;p&gt;Interesting article on EMI’s digital-before-physical approach to marketing Yelle in the US.&lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/31487389</link><guid>http://ballofsounds.tumblr.com/post/31487389</guid><pubDate>Fri, 11 Apr 2008 10:52:21 -0700</pubDate></item><item><title>Online Fandom » Sharp Insights into Indie Music...</title><description>&lt;img src="http://6.media.tumblr.com/UbErLkwZK7n5e4r29d72Obwq_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.onlinefandom.com/archives/empire-of-dirt-the-aesthetics-and-google-book-search/" target="_blank"&gt;Online Fandom » Sharp Insights into Indie Music Fandom&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;“Fonarow is an anthropologist, and she draws on theories of ritual and aesthetics to argue (and I don’t begin to do her argument justice) that essentially the indie gig is serving as a music-based trance-like coming-of-age ritual akin to drum-based rituals you see all the time in places like Africa. During the ritual transformation, fans come of age as they gradually start to become more protective of their bodies and practical about other life-responsibilities and move from the front of the stage (pure feeling) to the back of the room or leave altogether (adulthood).” &lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/31373744</link><guid>http://ballofsounds.tumblr.com/post/31373744</guid><pubDate>Thu, 10 Apr 2008 10:25:56 -0700</pubDate></item><item><title>"In other words, not paying for In Rainbows today is helping people eliminate the balance they still..."</title><description>“In other words, not paying for In Rainbows today is helping people eliminate the balance they still owe for buying Mellon Collie and the Infinite Sadness when they were broke in 1995.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.esquire.com/features/chuck-klostermans-america/klosterman-0408" target="_blank"&gt;Anyone Seen My $4.2 Billion? - Chuck Klosterman&lt;/a&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/31164118</link><guid>http://ballofsounds.tumblr.com/post/31164118</guid><pubDate>Tue, 08 Apr 2008 11:32:00 -0700</pubDate></item><item><title>Pretty Goes with Smart: A Rational Look At The Business of Selling Music</title><description>&lt;p&gt;&lt;a href="http://prettygoeswithpretty.typepad.com/pgwp/2008/03/yesterdays-new.html" target="_blank"&gt;Pretty Goes with Pretty: Anyone Can Sell a Product&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;“Musicians, being the simpletons they are, have connected the dots—all two of them. “If my music is sold in a grocery store, I should make a deal with a grocer. If my music is sold in coffeehouse, I should make a deal with the coffeehouse. If my music is being downloaded outside of any bricks-and-mortar establishment, accessed directly by my fans, I should make a deal with my fans.” Thus Paul McCartney signs to Starbucks, &lt;a href="http://prettygoeswithpretty.typepad.com/pgwp/2007/11/radiohead-eagle.html" target="_blank"&gt;the Eagles make an exclusive deal with Wal-Mart&lt;/a&gt;, and Trent Reznor makes a million bucks in a week by going straight to his fans.&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt; It is that fucking simple. Music industry stops supporting music retailers; music industry destroys its own niche; music industry renders itself obsolete. If music is nothing more than a product, well fuck dude, anyone can sell a product.”&lt;/i&gt;     &lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/30609466</link><guid>http://ballofsounds.tumblr.com/post/30609466</guid><pubDate>Wed, 02 Apr 2008 15:03:27 -0700</pubDate></item><item><title>: Who's Spending on Social Networks?</title><description>&lt;a href="http://b-side.com.sg/blog/2008/04/whos_spending_on_social_networ.html"&gt;: Who's Spending on Social Networks?&lt;/a&gt;: &lt;p&gt;Illuminating article on the amount of money being spent on social networks. &lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/30608536</link><guid>http://ballofsounds.tumblr.com/post/30608536</guid><pubDate>Wed, 02 Apr 2008 14:48:45 -0700</pubDate></item><item><title>"The RIAA’s goal is to get from complaint to judgment as quickly as possible. So far the..."</title><description>“The RIAA’s goal is to get from complaint to judgment as quickly as possible. So far the evidence that they have been able to cheaply amass is the shared folder, and if that’s all you need to prove copyright infringement, then it’s very, very easy for the RIAA to generate victories against large numbers of people.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://arstechnica.com/news.ars/post/20080331-new-ruling-may-grease-the-wheels-of-riaa-litigation-machine.html" target="_blank"&gt;New ruling may “grease the wheels” of RIAA litigation machine&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Quote via EFF staff attorney Fred von Lohmann &lt;/p&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/30505800</link><guid>http://ballofsounds.tumblr.com/post/30505800</guid><pubDate>Tue, 01 Apr 2008 15:47:11 -0700</pubDate></item><item><title>"Seemingly none of the skills that propelled the recording industry to bloated, profitable excess in..."</title><description>“Seemingly none of the skills that propelled the recording industry to bloated, profitable excess in previous eras have any relevance in the current Web-centric economy, so why — nine years after having their milkshakes drunk by a geeky, Napster-inventing college kid — are record labels still hiring only people with music-business backgrounds? Would it kill them to get a nerd or two on staff?”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://nymag.com/daily/entertainment/2008/03/why_wont_the_music_business_hire.html" target="_blank"&gt;Why Won’t the Music Business Hire Nerds? — Vulture — Entertainment &amp; Culture Blog — New York Magazine&lt;/a&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/30481936</link><guid>http://ballofsounds.tumblr.com/post/30481936</guid><pubDate>Tue, 01 Apr 2008 10:52:55 -0700</pubDate></item><item><title>Groove Armada 360 deal Bacardi (via )</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/wya8twKGz8Y&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/wya8twKGz8Y&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Groove Armada 360 deal Bacardi (via &lt;a href="http://youtube.com/user/" target="_blank"&gt;&lt;/a&gt;)&lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/30104544</link><guid>http://ballofsounds.tumblr.com/post/30104544</guid><pubDate>Fri, 28 Mar 2008 10:29:31 -0700</pubDate></item><item><title>$22.3 billion spent on 'branded entertainment marketing' in 2007</title><description>&lt;a href="http://www.thedailyswarm.com/headlines/223-billion-spent-branded-entertainment-marketing-2007alt-media-ad-spending-jumps-22/"&gt;$22.3 billion spent on 'branded entertainment marketing' in 2007&lt;/a&gt;: &lt;p&gt;This stuff is for real ya’ll.&lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/30002180</link><guid>http://ballofsounds.tumblr.com/post/30002180</guid><pubDate>Thu, 27 Mar 2008 10:43:07 -0700</pubDate></item><item><title>"Congress is not really interested in people who don’t vote, and there is no lobby for illegal..."</title><description>““Congress is not really interested in people who don’t vote, and there is no lobby for illegal downloaders,” Lee said. “Honestly, you have a better shot with your crack ho.””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://media.www.redandblack.com/media/storage/paper871/news/2008/03/26/News/Panel.Discourages.Media.Piracy-3283247.shtml" target="_blank"&gt;Panel discourages media piracy - News&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Quite a point you’ve made there, sir.  &lt;/p&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/29932079</link><guid>http://ballofsounds.tumblr.com/post/29932079</guid><pubDate>Wed, 26 Mar 2008 12:09:46 -0700</pubDate></item><item><title>Launch</title><description>&lt;a href="http://muxtape.tumblr.com/post/29792523"&gt;Launch&lt;/a&gt;: &lt;p&gt;&lt;a href="http://muxtape.tumblr.com/post/29792523" target="_blank"&gt;muxtape&lt;/a&gt;:&lt;/p&gt;  &lt;blockquote&gt;
&lt;a href="http://muxtape.com/" target="_blank"&gt;Muxtape&lt;/a&gt; is up, you can &lt;a href="http://muxtape.com/create" target="_blank"&gt;create an account&lt;/a&gt; and start using it right away.  &lt;a href="http://justin.muxtape.com/" target="_blank"&gt;Here’s my muxtape&lt;/a&gt;.  The feature set is minimal to start with, but expect rapid developments.  This tumblr will serve as a changelog and to highlight new features as they evolve.  &lt;a href="mailto:help@muxtape.com" target="_blank"&gt;Your feedback&lt;/a&gt; is greatly appreciated!&lt;/blockquote&gt;  &lt;p&gt; A new mixtape option.  Legality somewhat in question I’d guess.  And apparently you can only create one mixtape.  Which is a rather interesting idea since most people have multiple mixes that they might be working on at a time.  Also it seems that there is no way to take your playlists and put it anywhere else except their hosted site.  There are no widgets.  &lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/29812600</link><guid>http://ballofsounds.tumblr.com/post/29812600</guid><pubDate>Tue, 25 Mar 2008 09:18:17 -0700</pubDate></item><item><title>"To “run” the label, the BoDeans have put together a team of indie firms like OarFin,..."</title><description>“To “run” the label, the BoDeans have put together a team of indie firms like OarFin, Koch, Under The Radar, Songlines and Moxie Star to handle various aspects of distribution, radio promotion, publicity and marketing with the band itself in control.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://hypebot.typepad.com/hypebot/2008/03/bodeans-go-diy.html" target="_blank"&gt;hypebot: BoDeans Go D.I.Y. With Impressive Results&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;This seems to be a trend in music marketing.  Instead of having everything done within one label umbrella, there is WAY more outsourcing going on with promotion and distribution. This can work really well, or rather badly depending a lot on the amount of communication that goes on between all the various aspects.  There still needs to be a central hub that controls these offshoot parts of the album release. &lt;/p&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/29723645</link><guid>http://ballofsounds.tumblr.com/post/29723645</guid><pubDate>Mon, 24 Mar 2008 10:48:19 -0700</pubDate></item><item><title>Net Radio + Social Networking = Powerful Marketing</title><description>&lt;p&gt;&lt;a href="http://hypebot.typepad.com/hypebot/2008/03/net-radio-socia.html" target="_blank"&gt;hypebot: Net Radio + Social Networking = Powerful Marketing&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;“A cost-effective new release campaign can now bypass traditional media entirely and focus  on web radio, social networks and &lt;a href="http://hypebot.typepad.com/hypebot/2008/02/blogs-more-than.html" target="_blank"&gt;proven to be effective&lt;/a&gt;&lt;/i&gt; music blogs.”&lt;/p&gt;
&lt;p&gt;This article has some nice points about the value of online radio.   This is an interesting point because of the increased pressure from the CRB with royalty rates that would effetively kill most online radio statoins.  I’m glad to see some numbers backing up their influence! &lt;/p&gt;</description><link>http://ballofsounds.tumblr.com/post/29723302</link><guid>http://ballofsounds.tumblr.com/post/29723302</guid><pubDate>Mon, 24 Mar 2008 10:45:14 -0700</pubDate></item><item><title>"You see what they did? The shirts are eye catching and appealing enough to be worth wearing or at..."</title><description>“You see what they did? The shirts are eye catching and appealing enough to be worth wearing or at the very least examining in the store but the real product was the game. The shirt is a promotion, a benefit, a bonus that the game audience gets. You like this game? Why not wear the shirt for it, let your friends know. If these games were sold in the toy or software section they would get lost in the crowd. They aren’t halo or grand turismo or whatever iteration of GTA they are up to, and thats the point.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://kevin-allen-jr.livejournal.com/81240.html" target="_blank"&gt;Kevin Allen Jr. -&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Interesting concept.  Not completely original but I’m surprised that this was at a Target. This might be an interesting venture for a fashion conscious musician.  I can see it working on a smaller scale. &lt;/p&gt;&lt;/em&gt;</description><link>http://ballofsounds.tumblr.com/post/29495685</link><guid>http://ballofsounds.tumblr.com/post/29495685</guid><pubDate>Fri, 21 Mar 2008 12:18:57 -0700</pubDate></item></channel></rss>
