“ When we approached the major record label decision makers in order to obtain licenses for some of the music in their catalogs we have routinely faced demands for very large cash advances and fixed per-stream minimum payments, pressure to give them ‘free’ company equity, and requirements of utterly bizarre usage restrictions. It seems that the industry’s major stakeholders still prefer this turf to remain unlicensed rather than to allow real-life, workable and market-based solutions to emerge by working with new companies such as Sonific. This is not the way forward.
Ball of Sounds
We're Matt and April of IODA Marketing Services. We talk all day long about stuff. This kind of stuff. Which we think is really interesting and have a lot of thoughts about.
April 23, 2008
