Seemingly none of the skills that propelled the recording industry to bloated, profitable excess in previous eras have any relevance in the current Web-centric economy, so why — nine years after having their milkshakes drunk by a geeky, Napster-inventing college kid — are record labels still hiring only people with music-business backgrounds? Would it kill them to get a nerd or two on staff?
Ball of Sounds
We're Matt and April of IODA Marketing Services. We talk all day long about stuff. This kind of stuff. Which we think is really interesting and have a lot of thoughts about.
April 1, 2008