“ To “run” the label, the BoDeans have put together a team of indie firms like OarFin, Koch, Under The Radar, Songlines and Moxie Star to handle various aspects of distribution, radio promotion, publicity and marketing with the band itself in control.
hypebot: BoDeans Go D.I.Y. With Impressive Results
This seems to be a trend in music marketing. Instead of having everything done within one label umbrella, there is WAY more outsourcing going on with promotion and distribution. This can work really well, or rather badly depending a lot on the amount of communication that goes on between all the various aspects. There still needs to be a central hub that controls these offshoot parts of the album release.
4 years ago • Notes