March 24, 2008

Net Radio + Social Networking = Powerful Marketing

hypebot: Net Radio + Social Networking = Powerful Marketing

“A cost-effective new release campaign can now bypass traditional media entirely and focus  on web radio, social networks and proven to be effective music blogs.”

This article has some nice points about the value of online radio.   This is an interesting point because of the increased pressure from the CRB with royalty rates that would effetively kill most online radio statoins.  I’m glad to see some numbers backing up their influence!