You see what they did? The shirts are eye catching and appealing enough to be worth wearing or at the very least examining in the store but the real product was the game. The shirt is a promotion, a benefit, a bonus that the game audience gets. You like this game? Why not wear the shirt for it, let your friends know. If these games were sold in the toy or software section they would get lost in the crowd. They aren’t halo or grand turismo or whatever iteration of GTA they are up to, and thats the point.
Interesting concept. Not completely original but I’m surprised that this was at a Target. This might be an interesting venture for a fashion conscious musician. I can see it working on a smaller scale.
4 years ago • 0 notes