“ Reznor has put aside most concerns about fairness and has concentrated on a practical goal: Generate as much revenue as possible while getting the music into as many hands as possible. Is it fair that some people will take the entire album on file-sharing networks? Maybe, maybe not, but a business model that is constructed upon one party’s definition of fairness is probably not going to achieve the best result. Reznor understands the futility in fighting file sharing and he knows he can sell his music in spite of file sharing.
Ball of Sounds
We're Matt and April of IODA Marketing Services. We talk all day long about stuff. This kind of stuff. Which we think is really interesting and have a lot of thoughts about.
March 5, 2008
